Why We Train the Reward-Based Way
At Ruff – Dog Training, we use only reward-based training methods to help you improve your dog’s behaviour. But what does that actually mean?
Reward-based training focuses on reinforcing behaviours you want, rather than punishing the behaviours you don’t. When a dog is rewarded for doing something right, they are far more likely to repeat that behaviour.
Why Reward Based Training?
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The dog-training industry is entirely unregulated, which means anyone can call themselves a trainer—regardless of the methods they use. That’s why it’s so important to choose an approach that is backed by science and proven to support your dog’s wellbeing.
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Reward-based training is the most effective method for teaching dogs how to behave in real-life situations. It’s enjoyable for both dog and owner, strengthens your bond, and leads to more reliable behaviour over time.
Owners who use reward-based methods consistently report fewer behaviour problems and a stronger relationship with their dog.
This approach also builds confidence, encourages dogs to think and problem-solve, and supports the development of essential life skills—helping your dog live a happy, enriched life with you.
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Importantly, research shows that confrontational or punitive techniques not only fail to work long term, but also increase stress, anxiety, and aggression in dogs.
Does Reward-Based Training Work for All Dogs?
Yes—every dog benefits from reward-based training. Instead of fighting unwanted behaviour with more negativity, we focus on teaching your dog what to do and setting them up for success. Skilled reward-based trainers use humane, effective techniques not just to teach new behaviours, but also to prevent and reduce unwanted ones.
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This method boosts confidence, builds trust, and motivates your dog to listen and respond—not out of fear, but because they genuinely understand and enjoy the learning process. It works for all dogs, from family pets to high-drive working breeds.
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If you’d like to learn more about reward-based training or discuss your dog’s behaviour, feel free to get in touch—I’m here to help.

