Raise a dog that's a pleasure to be around
Force‑free, reward‑based training in tune with the way your dog learns — from puppy classes to adult and senior support, right here in Norfolk.
Choose your training →Choose the path that fits your dog or puppy
Award‑winning trainer · 19+ years' experience · Force‑free & reward‑based · 5‑star Google reviews
Puppies
Find suitable classes or 1‑2‑1 puppy training — even better, get started before they arrive.
Get started →Adolescent, Adult & Oldies
1‑2‑1 training, group classes, workshops and events suitable for adult and senior dogs.
Get started →
Need a Quick Chat?
Feeling stuck or unsure where to start? Get clear, practical advice from Holley by phone.
Book now →Hire the field for a private off‑lead session
Half‑acre, fully fenced field in West Somerton (NR29 4DR). 30‑minute slots from £4, book instantly online.
Meet Holley
Holley founded Ruff Dog Training & Welfare in 2018, bringing over 19 years of animal care experience from the RSPCA, Dogs Trust and Hearing Dogs for Deaf People. She breaks training down to your dog's own pace, using only positive, reward‑based methods — no force, no intimidation, ever.
Supporting Member, UK Dog Behaviour & Training Charter
Holley's recommended products & e-books
Leads, crates, treats and enrichment toys Holley actually uses and recommends for training — plus her own step-by-step puppy e-books.
What is positive reinforcement — and why does it matter?
We only ever use force‑free, reward‑based training. Here's what that means, and why it's worth checking before you book anyone to work with your dog.
Find out why it matters →Training built around your dog, not a script
Award‑winning
Most Dog Friendly Trainers, Dog Friendly Awards 2025 & Dog Trainer of the Year, Pet Directory Services Awards 2026.
Force‑free
Positive, reward‑based methods only — never force or intimidation.
At your dog's pace
Training broken down and tailored to how your dog actually learns.
Fully qualified
Victoria Stilwell Academy graduate, with diplomas in Animal & Canine Behaviour.
Inclusive
Level 2 British Sign Language, with experience supporting deaf clients and their dogs.
Local to Norfolk
Training and welfare support around West Somerton since 2018.
“Until one has loved an animal a part of one's soul remains unawakened.”
Anatole France
Ready to get started?
Choose your dog or puppy training above, or book a quick chat with Holley today.
Positive, force‑free dog and puppy training in West Somerton, Norfolk.